Brand

The Lineside brand kit, from the brand bible. Download what you need.

Open the brand bible

Logos

Lineside Primary
PrimaryOn paper and white. The default.SVG
Lineside Reverse
ReverseOn ink and dark photos.SVG
Lineside White
WhiteOn orange, busy photos, truck sides.SVG
Lineside Mark
MarkThe chevron alone. Small sizes and the browser tab.SVG
Lineside Avatar, orange
Avatar, orangeSocial profiles and app icon.SVG
Lineside Avatar, dark
Avatar, darkSocial profiles on light feeds.SVG

Color

Lineside Orange
#F0440B · RGB 240 68 11
The mark and the one accent. 10% of a layout.
Ink
#222222 · RGB 34 34 34
Text and the wordmark on light. 25%.
Paper
#F0EEE4 · RGB 240 238 228
Warm off-white ground. 60%.
Stone
#64655C · RGB 100 101 92
Secondary text, captions, hairlines.
Sky
#C5DCE4 · RGB 197 220 228
A calm second field. 5%.

Contrast: ink on paper 13.7:1, stone on paper 5.1:1. Ink or paper on orange only at 24 px and up.

Type

Geist
We keep your lines running.

Body copy is Geist Regular. Plain words, short sentences, the way Andy talks to a buyer.

Headlines
Medium or SemiBold, -5% tracking
Body
Regular, normal tracking
Labels
Geist Mono, caps, wide tracking
Get it
vercel.com/font (free, open source)

Gradients

cover gradient
coverDownload
dusk gradient
duskDownload
night gradient
nightDownload
warm gradient
warmDownload
ember gradient
emberDownload
field gradient
fieldDownload
glow gradient
glowDownload

Mesh gradients from brand colors only. Full orange stays on the mark; gradients use the tamed ember, apricot and peach.

Photography

Line worker, smiling
Line worker, smiling
Hands in grain
Hands in grain
Hands in flour
Hands in flour
The plant line
The plant line
Forklift aisle
Forklift aisle
Dock handshake
Dock handshake
Field and plant
Field and plant
Bulk bags
Bulk bags

AI drafts in the look of the hero film. Swap in real photos and Andy's 18-wheeler before anything faces a customer.

Rules

  • Orange is the only accent. Text is ink. Paper replaces pure white.
  • Geist for everything: headlines Medium or SemiBold at -5% tracking, body Regular.
  • Never redraw the logo. Use these files.
  • No widows or orphans in any headline, paragraph or caption.
  • No dashes in copy. Use a comma, a colon or a new sentence.
  • Color on photos only as an orange sphere or frosted glass. Never a flat wipe.
  • Real places, real scale, people who actually smile. No lab coats with test tubes.